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Case Studies
Web Maintenance
The Overview
Urban Greens, a established salad bowl restaurant chain in London, approached us to maintain and enhance their pre-built WordPress website. With a focus on seasonal menu changes, new location announcements, and improving overall performance, they required consistent updates and technical support to stay competitive in the fast-paced hospitality industry. Our comprehensive approach ensured their site remained visually appealing, user-friendly, and optimised for search engines, driving tangible business growth.
Approach
To address these challenges, we implemented a comprehensive maintenance plan that covered all aspects of the website's functionality and aesthetics. We worked closely with Urban Greens to manage seasonal updates, ensuring their vibrant menus were always up-to-date and appealing to visitors. As new restaurant locations were launched, we added user-friendly maps and contact details, integrating them seamlessly into the site.
Performance improvements were a key focus. By optimising load times and implementing caching, we significantly enhanced site speed, reducing bounce rates and improving user engagement.
Regular SEO updates, including targeted keywords and metadata optimisation, boosted visibility on search engines and drove organic traffic. Security was fortified through routine plugin updates, malware scans, and the installation of advanced safeguards, ensuring the protection of customer data and business continuity.
We also ensured the site’s design remained responsive and compatible with all devices, delivering a consistent experience for mobile and desktop users alike. Regular data backups provided an additional layer of security, enabling quick recovery in the event of any unforeseen issues.
Results
The ongoing management of Urban Greens’ website yielded significant improvements. SEO optimisation resulted in a 50% increase in organic traffic, with critical location-based keywords climbing to the first page of search results. Performance upgrades reduced load times by 30%, while a more responsive design led to a smoother browsing experience for users, increasing customer satisfaction.
Security enhancements not only safeguarded the site but also reinforced customer trust in the brand. The site’s fresh, professional appearance, bolstered by regular updates, aligned perfectly with Urban Greens’ modern and vibrant identity, while proactive maintenance reduced the likelihood of costly downtime or emergency fixes.
Conclusion
By maintaining and optimising Urban Greens’ website, we transformed it into a high-performing, secure, and user-friendly platform that supports their growing business. From seamless seasonal updates to technical improvements, our work ensures the site remains a powerful tool for engaging customers, driving traffic, and reinforcing Urban Greens’ position as a leading restaurant chain in London.