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STRATEGY TO TACTICAL EXECUTION
Our work isn’t just about cool campaigns and vanity metrics. It’s about solving problems, being innovative, embracing creativity and understanding what is really needed. Delivering results through strategy.
Our proprietary methodology takes a business at any stage of its development and strips it back to its fundamental value set.
From there we examine its vision, mission and purpose. Thereon we establish its messaging, positioning and map this to core communications principles to create a set of communications guidelines.
From here every organisation has a foundation for the production of any communications outreach from any part of the organisation:The guidelines can be followed in a full range of materials and activities: social media messages; case studies, sales fact sheets, feature stories, commentaries, infographics, Q&As; internal messaging content for staff; press conferences, news releases and media advisories; videos; visibility and outreach activities; stakeholder communications, suppliers, investors etc
We take a CSI approach to campaigns that deliver. Campaigns can be crafted to meet the needs of any stakeholder group. Investor-focussed campaigns focus on a perception build of value as well as accreditation and recognition. Recruitment campaigns focus on the core values that guide your organisation and the people who live them every day. Corporate reputation campaigns build credibility and trust in your market and leadership.
Case studies are at the heart of many campaigns, we craft case studies that work for any communications platforms, make them compelling and interesting for every media channel.
These are just a few examples and every campaign works differently with tactical executions across any channel that are closely matched to the audience and budget.
A Six Cygnets super power is our ability to create valuable connections that contribute directly to the bottom line. With a deep understanding of your sales proposition we can create partnerships around products and campaigns with any kind of complementary organisation.
Maybe you are targeting the same customers with a complementary proposition or are looking to work with an industry organisation to add credentials to an offering.? At Six Cygnets we work with sales and partnerships teams to create connections that can translate into joint campaigns and mutual growth.
We have numerous research partners who we can work with to write insights that enhance your thought leadership campaigns.
We guide you through every stage of the process: from identifying subject areas and partners, writing survey questionnaires to writing the reports and creating infographics. Reports can be produced online or in print and publicised through events, strategic social media and press campaigns. Core content produced by research can be adapted to create impactful sales campaigns. Multichannel communications using insightful thought leadership are the most effective way of establishing reputation and credibility.
Six Cygnets personnel have vast experience in almost every kind of crisis from plant closures to scandals. We are experts in crisis communications and have the expertise to achieve targeted outcomes. Moreover, we work with organisations of all sizes to identify potential crisis situations and arm you with effective prevention strategies.
Finally, if you have recently experienced a crisis and need to recover we can work with you to create a communications infrastructure and plan to rebuild and protect your reputation moving forwards.
Six Cygnets can coach and train personnel at any stage or level of experience. From media training through to more complex bespoke executive communication needs, we have training programs that will suit any size or type of organisation. If you are thinking of bringing your communications in house or coaching your leadership team we can create a training plan that suits you.
For CEOs and leadership teams, we can help build individual profiles through training and coaching in media relations and public speaking. We can work with you to create platforms of engagement through events such as CEO roundtables and hospitality.